Competitive Strategies Case Study

Multiplexes: An Emerging Business Model in the Indian Film Exhibition Industry

OR

Abstract:
Multiplexes that offered a comfortable viewing experience revolutionised the way Indian moviegoers experienced cinema. Movies were traditionally a pastime in India but with only around 12000 cinemas, the country faced a shortage of quality cinema halls. The advent of the modern multiplex concept in the late 1990s, however, revitalised the growing patronage and large scale investments in the Indian film exhibition Industry. The case while detailing the early scene in the film exhibition industry, discusses the emergence of the multiplex model as a new business concept in India.

Pedagogical Objectives:

• The case traces the Indian Film theatres and how Multiplexes started in India, their USP and its growth in India
• Helps the students understand the business model adopted by the Multiplexes.

Keywords : Multiplex; Competitive Strategies Case Study; Film Exhibition; Cinemas; India; PVR; Entertainment Tax

Contents : 
The Industry scenario
Reasons for the Boom
The Multiplex model
A win-win situation
The Major players